Website Design – Compelling Content Makes A Difference

Good Website Design Includes Quality Content
When designing a new website for inner west clients we always take time to discuss exactly what the objectives are for the client and their business or organisation. Different clients and businesses have differing requirements for their website but some of the features they are looking for generally would include:

Modern, attractive presentation
Mobile and tablet friendly web design
Ability to change website content
Have the companies contact details quickly and easily accessible
Have professional quality images displayed relating to the business
Have a quality logo on the web design
Have a menu structure that makes website navigation easy and intuitive
Have a logical page structure like ‘about us’ page, contact page etc

These are all necessary requirements for a functional web design and a good looking website. What is missing? The important thing missing is excellent content.
Why Compelling Content Matters
Having an attractive website is one thing. Having a website that actually communicates the message that a business or organisation wants to convey is another. For many business, be it a plumber, a handyman, an insurance company or fashion retail outlet, what is needed is to capture the attention of visitors to the website with compelling, informative content. The ultimate aim is to get the phones of the business ringing! We recommend that the home page of a website design include important key information like:

exactly what is the service or product you offer?
what are the key strengths of the business?
how can you be contacted?
what is the history of the business?
what, if any, is the service area of the business?
why should a potential client call your business and not your competitor?

These are all critical questions and we advise all inner west wen design clients on these issues before commencing website […]

By |October 26th, 2015|web design, website content|0 Comments

Web Design – Content Management Solutions

The term ‘Content Management Solutions’ are often banded around in the website design community but what does it actually mean and what are the benefits of a CMS (content management solutions)? In relation to websites, be they websites for businesses, non-profit organisations, bloggers or government agencies, it is a necessity to have the capability to quickly manage content of that website including:

Editing existing content. Over time content on a website or blog can become outdated or may need to be amended or added to. In the early days of web design content creation was quite an onerous task due to the html code and structure and design of websites. With the advent of CMS based web designs, the ability to change the content currently displayed on a website is made very simple as we demonstrate below.
Adding new website content. With a well designed CMS website it becomes very easy to add new content, stories, sales releases, new product information, new pricing structures, new images or anything that is required for that website. The addition of content on most modern websites can be via addition of a new page to that website or a new post if the website has been designed to have a blog on it.
Modifying the ‘look’ of the website. A CMS system can also make changing the look and feel of a website relatively simple. New images, banners, video’s and social network links and stories can be added in in a straightforward manner. Many websites use social media integration (like facebook, twitter and instagram, for example) to broaden the ‘reach’ of the business or organisation. Publishing new media related to social media linked content becomes possible by use of CMS technology in […]

By |October 17th, 2015|Website Designs|0 Comments

Web Design Inner West Sydney – Return On Investment Business Case Study

DRC Systems is a specialist web services company. We work with businesses to generate new business and clients for those businesses from the internet. We have worked with many business sectors to successfully increase their profitability though finding new, buyer oriented clients for that business. Industries we have worked in include:

Trades – Plumbing, Electrical, Property Maintenance
Building Industry – New Home Construction
Energy Efficiency – Home Insulation
Solar Power – Solar Panels Installation Companies
Flooring Companies

Many businesses, in fact, virtually every business has a website these days. The question is: what business and what new clients does that website actually generate for the business? Business website costs vary enormously. In inner west Sydney, where we operate, business owners typically invest from $800 up to $5000 for a ‘business website’. They then feel as though they have a ‘presence’ on the internet. The question to ask is – what revenue, directly attributable to that business website, is generated each year? Sadly, for more than 90 percent of businesses, their website generates very little return for the business.

Recent Case Study – Web Marketing Costs – Return On Investment Can Exceed 1000 Percent Per Year!

Here we take a look at a recent example of the spectacular return on investment that is possible using DRC Systems web services to generate new clients month in, month out for businesses and make outstanding return on the investment in our services. We created a very straightforward business website for a tradesman, operating in Sydney’s Inner West. Business website do NOT have to be ‘all singing, all dancing” – in fact some web design companies, in our opinion, do their clients a disservice by ‘over beautifying’ the website design at the cost of capturing potential clients for the […]

By |September 11th, 2015|SEO, Web Services|0 Comments

Google Adwords – ‘Pay Per Click’. Getting Traffic To Your Website Fast!

As an alternative (or adjunct) to S.E.O. (search engine optimisation), you can increase the level of visitors to your website through using Google Adwords. This is a ‘pay per click’ model, in that Google charge you every time someone clicks on one of your ‘adwords’. The adwords direct (when clicked on) to your website so it can be a quick way to increase the number of potential customers visiting your website. At DRC Systems we are skilled in optimising the use of adwords to ensure you receive maximum benefit from the adwords campaign.

It is important to set the correct adwords budget, target the correct keywords and track and monitor the results to ensure return on investment from an adwords campaign is satisfactory. Contact us today for assistance and free advice.

By |July 21st, 2014|Google Adwords, Web Services|Comments Off on Google Adwords – ‘Pay Per Click’. Getting Traffic To Your Website Fast!

Adelaide Solar Panels Industry Update May 2014

Solar Industry Update
DRC Systems has worked closely with many of Adelaide’s major solar panels  installation companies and has developed solid business relationships with companies looking to grow their market share of the solar industry in South Australia. The industry has certainly experienced its highs and lows and in this update we look at the current state of play in the Adelaide solar market.

Adelaide Solar Market Maturing?
The solar industry in Adelaide has been extremely active over the last 6 years as a result of Federal and State Government incentives to install solar panels in Adelaide. In fact Adelaide and South Australia can now claim the number one position in Australia, in terms of being the state with the highest percentage of residential solar power installations. South Australia now creates more than 20 percent of its electricity needs from renewable sources of energy, with solar panels being the largest contributor to the renewable energy mix. The most recent change to the ‘driver’ of solar installations in S.A. has certainly been the cut to the solar feed in tariff. This has, to a certain extent, been a ‘game changer’ for the industry. The ‘feed in tariff’ means that home owners who install a solar system get a financial benefit for selling excess electricity generated by their system back to the electricity network. The price that is paid for that electricity is know as the ‘feed in tariff rate’. The currently available feed in tariff in S.A. is only 7.6 cents per Kwh (see http://solarenergyinformation.com.au/) for further details of how the feed in tariff impacts solar panels in Adelaide). This lower feed in tariff has certainly lead to a slowing of the market foe solar panels in Adelaide in addition […]

By |July 21st, 2014|Adelaide solar panels news|Comments Off on Adelaide Solar Panels Industry Update May 2014

Amazing New design Available

Stunning New Website Design Available! We have a modern, clean looking web design available for businesses wanting to professionally showcase their services. A catching image slider with movable graphics makes an extremely effective way to capture the visitors attention and quickly get your message across. The design is mobile and tablet ready and is designed with SEO in mind.

See http://naturahomes.com.au/ for a live example of this design.

 

 

 

By |November 14th, 2011|Web Services|Comments Off on Amazing New design Available

Fantastic new website design available now!

Checkout our latest website design. We can easily and inexpensively adapt this style for your needs – any need or purpose as it is very versatile…

http://websitedemo9.drcsystems.com.au/

 

By |November 8th, 2011|Web Services|Comments Off on Fantastic new website design available now!

Stunning New Demonstration Web Design

We have created this beautiful and unique demo website . Available now to showcase your business products or organisation.

We now have available an extremely stunning , very unique website design to offer our clients. It could be used to showcase your products , services or organisation in a very creative and visually exciting way.

Click On The Image Below To View The Website (Code DRCWS4)

By |October 19th, 2011|Web Services|Comments Off on Stunning New Demonstration Web Design

SEO Case Study -Solar Industry

SEO Case Study

Solar Panel Company In Adelaide – SEO and Lead Generation Campaign
We were asked by a Solar Panel company in Adelaide , South Australia if we could assist them in generating leads for their solar business.

We were able to set up a very cost effective and successful campaign based on the following strategy;

1. Establish what the  Keywords (search terms) were that people in Adelaide were typing into google when looking to purchase solar power systems in Adelaide

2. Establish the volume of searches per month for those Keywords

3. Based on the Keyword research in steps 1 and 2 above , we created 2 simple websites but highly optimised for those keywords.

4. We then got the 2 websites indexed and started a sophisticated back linking campaign

5. We added relevant content to the 2 websites as we performed daily link building activities.
Results:
1 Week after launching the 2 new websites they ranked on page 4 of google.com.au for the relevant Keywords

After 2 weeks  the sites were on page 3 google.com.au for the relevant Keywords

After 3 weeks the sites were on the top of page 2 google.com.au for the relevant Keywords

After 5 weeks both sites were on page 1 google.com.au for the relevant Keywords

After 7 weeks (and currently) one web site is in position 1 and the other web site position 7 ,page one google.com.au

         
So What Does This Mean For The Solar Company?
The solar company received over 70 new leads in the last 4 weeks and converted very significant dollars of sales from the leads.

 Contact Us For Helpful Advice . We Will Work Hard To Get Your Web Site On Page One Of Google 

 

 

 

 

By |August 16th, 2011|Web Services|Comments Off on SEO Case Study -Solar Industry